Privacy Policy

Peehu Fashion
Last Updated: 05/10/2026

1. Introduction

Welcome to Peehu Fashion ("we", "us", "our"). We operate the website [www.peehufashion.com] (the "Website") and offer kids' and girls' fashion products for sale online. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, with whom we share it, and what choices and rights you have. By visiting, registering on, or making a purchase from our Website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Website.

2. Information We Collect

a) Information you provide to us

Name, phone number and email address
Billing and shipping address
Account details (such as username and password) if you create an account
Order details and purchase history
Messages, reviews, feedback, or queries you send us
Information you share when you subscribe to our newsletter or take part in offers or contests

b) Payment information
We do not store your debit/credit card, UPI, or net banking details on our servers. Payments are processed securely by third-party payment gateways ([Razorpay / PayU / Cashfree / etc.]), who handle your payment details under their own privacy policies and security standards.

c) Information collected automatically

IP address, browser type and version, device type, and operating system
Pages visited, time spent, links clicked, and referring website
Cookies and similar technologies (see Section 6)

d) Information from third parties
We may receive limited information from payment gateways, delivery partners, and analytics or advertising platforms (such as Google or Meta) to complete orders and improve our services.

3. How We Use Your Information

We use your information to:

Create and manage your account
Process, confirm, ship, and deliver your orders
Handle payments, refunds, returns, and exchanges
Send order updates, invoices, and delivery notifications
Respond to your questions, requests, and complaints
Send promotional offers, newsletters, and updates (only where permitted, and you can opt out at any time)
Improve our Website, products, and customer experience
Detect, prevent, and investigate fraud, misuse, or illegal activity
Comply with legal and regulatory obligations
Enforce our terms and protect our rights

4. Legal Basis for Processing

We process your personal information based on your consent, the need to fulfil a contract with you (such as delivering your order), compliance with legal obligations, and our legitimate business interests, in accordance with applicable Indian law.

5. Sharing of Information

We do not sell your personal information. We may share it only as follows:

Service providers: Payment gateways, courier and logistics partners, packaging and fulfilment partners, SMS/email/WhatsApp service providers, website hosting providers, and analytics providers, only to the extent needed to perform their services for us.
Legal and regulatory reasons: Where required by law, court order, or government authority, or to protect our rights, property, or safety, or that of our customers or others.
Business transfers: If we merge with, are acquired by, or sell assets to another business, your information may be transferred as part of that transaction.
With your consent: In any other case, with your permission.

All third parties are expected to protect your information and use it only for the purpose it was shared.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to keep your cart and login active, remember your preferences, understand how visitors use the Website, and show relevant advertising.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect some features of the Website, such as the shopping cart and checkout.

We may use third-party tools such as Google Analytics and Meta Pixel. These tools collect information under their own privacy policies.

7. Children's Privacy

Our products are designed for children, but our Website is intended for use by parents, guardians, and adults aged 18 and above. We do not knowingly collect personal information directly from children under 18. If you are a parent or guardian and believe your child has given us personal information, please contact us and we will delete it promptly.

Where a parent or guardian shares a child's details (such as age or size) for purchase purposes, we use it only to fulfil the order and recommend suitable products.

8. Data Security

We use reasonable security practices and procedures to protect your information from unauthorised access, loss, misuse, or disclosure, including secure servers, SSL encryption, and restricted access to data. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.

9. Data Retention

We keep your personal information only as long as needed for the purposes described in this policy, to meet legal, tax, accounting, or regulatory requirements, or to resolve disputes. After that, we delete or anonymise it.

10. Your Rights and Choices

Subject to applicable law, you have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your information
Withdraw your consent at any time (this will not affect processing already done)
Opt out of promotional emails, SMS, and messages by using the "unsubscribe" link or contacting us
Nominate another person to exercise your rights in case of death or incapacity
Raise a grievance regarding the handling of your data

To exercise these rights, contact us using the details in Section 14. We may need to verify your identity before acting on your request.

11. Third-Party Links

Our Website may contain links to third-party websites, such as social media pages or payment gateways. We are not responsible for the privacy practices or content of those sites. Please read their privacy policies before sharing any information.

12. International Data Transfers

Some of our service providers (such as hosting or analytics tools) may store or process data on servers located outside India. Where this happens, we take reasonable steps to make sure your information is handled with appropriate protection and in line with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new "Last Updated" date. We encourage you to review this page regularly. Your continued use of the Website after changes are posted means you accept the updated policy.